Non Profit Time of Grace

Aligning Supported Content and Messaging for Christian Media

Introduction

The Situation

Time of Grace is an international ministry that shares the timeless truths of God’s Word through television, print, and digital media. The organization approached Dunham+Company after experiencing a decline in viewer engagement and fundraising income. Messaging wasn’t consistent across all communication platforms, and a confusing and bulky online giving portal stunted donations. Simply put, Time of Grace was concerned that insufficient donations would soon impact the ministry’s calling to help more people start living in the freedom of God’s grace.

The Approach

It was clear that Time of Grace needed a way to add more value to their content and strengthen their fundraising strategy without straining their team. So the immediate goal was to plan, organize, and streamline their communication while improving messaging.

The first step was to plan content a year in advance, allowing the team to develop products that could augment on-air programming. This created a longer runway to craft social media content for increased engagement. Planning the communication calendar far in advance also allowed the Time of Grace team to produce content like books and booklets that could be given to donors to thank them for their donations. A Brand Strategy to properly identify the unique promise of the organization to the marketplace was also executed to help Time of Grace become more strategic in their communication and cut through the noise of competing marketing messages.

More Impact

Since engaging with Dunham+Company in November 2014, Time of Grace has seen a:

  • 31%

    Increase in offline and online donor engagement
  • 40%

    Increase in offline and online income has increased
  • 21%

    Increase in total income from all channels

Services

Brand Strategy & Messaging + Content & Communications Strategy + Direct Mail, Email & Social Media Marketing Strategy

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