Want to know what’s currently shaping our world?
A recent study showed that 53 percent of millennials would rather lose their sense of smell than lose access to their technology device. It’s unbelievable how connected we have become – even more so in this season of isolation due to the global pandemic. And whether it’s healthy or not, people find extreme value in technology.
So, as leaders of organizations, we must find and maximize opportunities to engage in these shifting mediums.
Let’s look back at some trends and the rate at which things are evolving…
The Mobile Revolution
Can you even remember life before your smartphone?
I think about it on a daily basis. I use Google Maps to get around. I use email on my phone. I use text messaging. I use video chat with my family. I use the American Airlines app to get on an airplane. This little computer in my pocket connects me to others, to the organizations I care about, and to the information I need.
And the speed at which this has happened is astounding! The iPhone entered the scene in 2008 as the world of apps began to shape technology. In those 10+ years, we’ve seen these platforms grow and develop to become even more significant to our everyday lives.
Let me assure you, this revolution is not slowing down anytime soon. Connecting to the mobile revolution in the days ahead is vital to the success of your organization.
The Social Revolution
The Web 2.0 ushered in the information superhighway of the internet and basically acted as our encyclopedia to anything and everything. Shortly after, social media entered our world connecting us not only to information, but also to each other!
Today, the trend continues as Facebook is now barely a decade old yet has over two billion active users.
And then came Twitter and Instagram… the rate of connection that continues to develop is creating new and exciting opportunities for those who embrace them.
The Streaming Revolution
Ten years ago, if we wanted to watch a movie at home, we would drive to Blockbuster on Friday night and stock up on DVDs for the weekend. Imagine that!
Then Netflix took us to the next level by sending DVDs in the mail, until eventually they shifted their model to a streaming system, giving access to video content through the internet and to multiple devices.
And today, we stream media from both video and audio with music and podcasting, a unique and engaging trend that is currently exploding.
Streaming media is a revolution that is radically changing the way we consume media content. Looking back over the last ten years and how quickly things have shifted (and continue to shift) speaks to how vital it is as organizational leaders to embrace these developments and stay relevant in today’s ever-changing world.
For specific examples of new technologies and opportunities for your organization, check out Nils Smith’s Dunham Institute course, Getting Ahead of Our Future Reality.
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