Think Big, Pitts! Think big!

Think Big, Pitts! Think big!

I hear it in my ears and sense it in my spirit like it was yesterday. Those are the words of one of my mentors, years ago. They are simple words, offered by someone who could see me minimizing myself and God’s vision and mission for my life. But those words...
Your Brand Should Share Vision Over Function

Your Brand Should Share Vision Over Function

The power of brand strategy captures what enduring brands have long recognized: success isn’t built on the functional components of a brand, but the power of your brand story. An effective brand story creates an empowering vision in the hearts and minds of your...