The Donor Relationship: What Am I Doing Wrong?

The Donor Relationship: What Am I Doing Wrong?

Donor cultivation is a lot like dating. When you take interest in someone, you take time to get to know them. And you take the initiative to keep the relationship growing. The more you like them, the more you interact with them. The same goes for donor development....
Prioritizing Major Donors

Prioritizing Major Donors

Who is the most valuable donor to your organization? Is it the one who gives the most money? The one who’s the most networked? The one who has been with you the longest? We recently conducted some research on this topic, and I’d love to share with you some...