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Investing in Growth During an Economic Downturn

Investing in Growth During an Economic Downturn

by Dunham | Apr 13, 2023 | Digital Services for Ministries

Most organizations need to invest in some degree of paid communication to achieve their growth goals. But when times are tough, there is temptation to cut back on “discretionary” items, such as lead generation and donor acquisition. Budget cuts tend to...
With the 2022 change in interest-based advertising on Facebook, what now?

With the 2022 change in interest-based advertising on Facebook, what now?

by Dunham | Apr 4, 2023 | Digital Services for Ministries

Gone are the days of targeting the perfect interest-based audience on Facebook. Thanks to Meta’s newest privacy policy updates, digital advertisers and marketers have been forced to shift strategies to maintain ad performance from previous years. In the ministry...

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