Will Holiday Giving Be Full of Cheer?

Will Holiday Giving Be Full of Cheer?

We’re about to come into the most significant time of year for charitable giving in the US. And one of the questions that I’ve been asked more than once, as the president of a global agency specializing in marketing and fundraising and chair of the Giving...
Can’t We Just Do Digital Fundraising?

Can’t We Just Do Digital Fundraising?

Recently, a young fundraising manager we work with asked a variation of what has become a common question of late: “Isn’t everyone online now – so can’t we just send a couple of emails instead of mailing people?” My answer? “Yes...