by Dunham | Oct 1, 2020 | Technology
The Infinite Dial, released by Edison Research, is an annual report that provides data around digital media consumption in its different forms. And one of those forms is audio consumption. Let’s explore the data. In-car audio consumption Research shows that...
by Dunham | Mar 18, 2020 | Social Media
People often ask me how to grow a social platform – and I understand why. A large following can help boost engagement and even expand a donor base, so it’s an important part of your social media strategy. And radio stations have a particular advantage...
by Dunham | Feb 24, 2020 | Social Media
Social media is a great way for radio stations to engage listeners and inspire donors, but it doesn’t always work that way. That’s because many stations use ineffective strategies and consistently make mistakes that create a disconnect with their audience....
