No Cruise Control in Fundraising

No Cruise Control in Fundraising

Just weeks ago, Giving USA 2019 was released, providing the estimates for philanthropy for the year 2018. The report shows a flattening of charitable giving in real dollars with an increase of just 0.7 percent, and adjusted for inflation, a 1.7 percent decline. In...
Can’t We Just Do Digital Fundraising?

Can’t We Just Do Digital Fundraising?

Recently, a young fundraising manager we work with asked a variation of what has become a common question of late: “Isn’t everyone online now – so can’t we just send a couple of emails instead of mailing people?” My answer? “Yes...