Invest in Your Legacy Donors

Invest in Your Legacy Donors

When exploring the findings of our recent study, Leaving a Legacy: A New Look at Today’s Planned Giving Donors, we learned that the organizational relationship often impacts the donor’s decision to give a planned gift. Here are a few takeaways you may find...
Let’s Talk Legacy Gifts

Let’s Talk Legacy Gifts

I recently presented an in-depth study on today’s planned giving donors, and I’d love to highlight for you a few of the lessons we learned. Lesson #1: Tell Your Story! Why do donors decide to make legacy gifts? What are their motivations for planned...
Get to Know Today’s Planned Giving Donors

Get to Know Today’s Planned Giving Donors

Planned giving is the process of donating contributions in the present allocated for a future date. It’s a wonderful way to intentionally plan ahead and, well, leave behind a legacy! We recently conducted an in-depth study called Leaving a Legacy: A New Look at...