More about Millennials

More about Millennials

Here are some further findings from our study on millennial donors… some of them may surprise you! We asked… On a scale of 1-5, 1 being highly unlikely, do charitable organizations have a worthwhile place in society?  In our study of the giving patterns...
Tap Into the Heartbeat of a Major Donor

Tap Into the Heartbeat of a Major Donor

Donors don’t make large donations simply because an organization has a worthy cause. But that’s what some organizational leaders expect. In fact, some leaders believe that supporters will naturally give large amounts after hearing a brief description of...
Why You Need to Classify Your Donors

Why You Need to Classify Your Donors

You’re meeting a donor for lunch and having a hard time remembering what you talked about at your previous appointment. What initially engaged their interest? What keeps them connected? What support are they able to provide? And where do their particular...