by Dunham | Jul 24, 2024 | Fundraising for Ministries, Fundraising Research, News
In each presidential election cycle, fundraisers and heads of nonprofits get concerned about the potential impact the election will have on the support of their organization. They wonder, “Will donors decrease their giving to my organization because of their...
by Dunham | May 17, 2021 | Direct Mail
I know, as you read this on your smartphone, laptop, or tablet it might be easy to believe that direct mail is an archaic, dwindling medium. That it no longer engages donors. But that notion is far from the truth. The growing digital world has yet to crowd out the...
by Dunham | Sep 3, 2020 | Fundraising for Ministries
These two myths are enticing and oh so tempting to buy into Fundraising is a delicate balance of science and art. And unfortunately, there are myths surrounding fundraising that are easy to buy into. Let me unpack two of those myths for you today. Myth 1 – This...
by Dunham | Aug 9, 2019 | Donor Retention
Your donors really do want to give you all the money they promised when they made their pledge. But life happens and they often forget. How does that impact you? Well, if the national average on monthly donation fulfillment is 8.5 out of 12 months then your $30/mo....
by Dunham | May 13, 2019 | Fundraising for Ministries
How do you measure whether a fundraising campaign is successful or not? Is it the return on investment (ROI), i.e., for every dollar invested how much came back in return? Is it the number/percentage of donors who responded? Or is it net revenue (the amount of money...
