Direct Mail: Dead or Alive?

Direct Mail: Dead or Alive?

I know, as you read this on your smartphone, laptop, or tablet it might be easy to believe that direct mail is an archaic, dwindling medium. That it no longer engages donors. But that notion is far from the truth. The growing digital world has yet to crowd out the...
Are You Buying It?

Are You Buying It?

These two myths are enticing and oh so tempting to buy into Fundraising is a delicate balance of science and art. And unfortunately, there are myths surrounding fundraising that are easy to buy into. Let me unpack two of those myths for you today. Myth 1 – This...