Headwinds Increase for Fundraising

Headwinds Increase for Fundraising

The Chronicle of Philanthropy recently published an article citing some warning signs nonprofits and fundraisers should be aware of as we move further into 2022. I agree with their assessment that as we move into 2022, the fundraising environment may be shifting and...
Direct Mail: Dead or Alive?

Direct Mail: Dead or Alive?

I know, as you read this on your smartphone, laptop, or tablet it might be easy to believe that direct mail is an archaic, dwindling medium. That it no longer engages donors. But that notion is far from the truth. The growing digital world has yet to crowd out the...
The Danger of Misreading the Data

The Danger of Misreading the Data

I’m all for research.  In fact, our company has made a priority of commissioning research (as well as scouring the industry for other relevant and insightful research) that will help nonprofits be more effective in their fundraising efforts. But there is a...
Are You Buying It?

Are You Buying It?

These two myths are enticing and oh so tempting to buy into Fundraising is a delicate balance of science and art. And unfortunately, there are myths surrounding fundraising that are easy to buy into. Let me unpack two of those myths for you today. Myth 1 – This...
How to Heat Up Summer Giving

How to Heat Up Summer Giving

If you’ve been a church leader very long, you know that the summer months are the toughest months for churches financially. In fact, FellowshipOne, the church software company, did a study a few years ago that showed church giving drops an average 13% during the...