by Dunham | May 17, 2021 | Direct Mail
I know, as you read this on your smartphone, laptop, or tablet it might be easy to believe that direct mail is an archaic, dwindling medium. That it no longer engages donors. But that notion is far from the truth. The growing digital world has yet to crowd out the...
by Dunham | May 18, 2020 | Fundraising Research
Here are some further findings from our study on millennial donors… some of them may surprise you! We asked… On a scale of 1-5, 1 being highly unlikely, do charitable organizations have a worthwhile place in society? In our study of the giving patterns...
by Dunham | Nov 12, 2018 | Fundraising for Ministries
The following article by direct mail expert Tom Ahern is published here with his explicit permission. The doctor I interviewed for the September appeal was great. We got into this geeky discussion of recent neuroscience and how it can shape behavior. He uses it with...
