by Dunham | Sep 16, 2021 | Data
Are you optimizing your digital environment? This includes looking at things like social, email, website, texting, etc. And then asking, ‘How do they perform in a silo but also together? What’s the data that leads to the right creative to have on each one...
by Dunham | May 13, 2021 | Data
I’m all for research. In fact, our company has made a priority of commissioning research (as well as scouring the industry for other relevant and insightful research) that will help nonprofits be more effective in their fundraising efforts. But there is a...
by Dunham | Mar 3, 2021 | Data
Google has previously announced its intent to cease using third-party cookies. Yesterday, Wednesday, March 3 they went a step further, announcing their intent to phase out third-party tracking of users’ web behaviors altogether. “Today, we’re making...
by Dunham | Mar 1, 2021 | Data
Who doesn’t want to improve their website engagement and reach their online goals? Google Analytics 4 is rolling out and promises to help you do just that. Here’s what we know about these powerful digital analytics… Google Analytics is an online...
by Dunham | Oct 15, 2020 | Donor Retention
I was in a meeting at the Indiana University Lilly Family School of Philanthropy on behalf of the Giving USA Foundation when a colleague from the Foundation said to me, “You’ve got to read this article that I just came across.” We were talking about...
