The Art of Data Visualization

The Art of Data Visualization

When your team is communicating about the mission of your organization, they reach into the hearts and minds of the audience to tell stories, make connections, and share updates. You may be surprised that visualizing data isn’t much different. Data visualization...
Data Health Tips

Data Health Tips

Five simple steps to increase data health for your organization Data health and governance can be daunting and easily take a back seat to other priorities within your organization. But without clean data, when it comes time to evaluate campaign performance, analytics...
Data Science – Your New GPS!

Data Science – Your New GPS!

Are you optimizing your digital environment? This includes looking at things like social, email, website, texting, etc. And then asking, ‘How do they perform in a silo but also together? What’s the data that leads to the right creative to have on each one...
The Danger of Misreading the Data

The Danger of Misreading the Data

I’m all for research.  In fact, our company has made a priority of commissioning research (as well as scouring the industry for other relevant and insightful research) that will help nonprofits be more effective in their fundraising efforts. But there is a...