by Dunham | Apr 30, 2021 | Brand Strategy
I’ve often been asked, “Doesn’t my brand strategy have to do with my logo?” The answer is no! Brand strategy has nothing to do with your corporate IP, your logo, or your mark, but it has everything to do with building your brand on a...
by Dunham | Jul 29, 2020 | Brand Strategy
Brand strategy. It’s a term we’re increasingly hearing as today’s market is demanding (more than ever) what we call “cut through branding.” Regardless of the market, enduring brands today recognize that their success has little to do with...
by Dunham | Apr 19, 2017 | Brand Strategy
The power of brand strategy captures what enduring brands have long recognized: success isn’t built on the functional components of a brand, but the power of your brand story. An effective brand story creates an empowering vision in the hearts and minds of your...
by Dunham | Mar 23, 2017 | Brand Strategy
No two people are the same. So that means that while your brand may occupy the same category as others, as a brand “person,” that’s where the similarities stop. You have one stand-alone truth that will clearly differentiate you from...
by Dunham | Feb 8, 2017 | Brand Strategy
What’s commonly misunderstood is that a brand strategy has nothing to do with your brand’s name, product, or logo (in fact, your logo should respond to your brand strategy). Instead, it has everything to do with building the whole person of...
