by Dunham | Apr 13, 2022 | Social Media
You may have heard people say to strike while the iron’s hot, and with so many changes that have happened in digital advertising over the past year, that has never been truer. While audience targeting availability in Meta (Facebook) is increasingly limited and...
by Dunham | Jan 24, 2022 | Digital Services for Ministries
Facebook previously announced plans to remove targeting options for certain demographic groups such as political belief or religion starting January 19. Until now, Facebook did not disclose the exact targeting options that would be removed. Now that Facebook has...
by Dunham | Sep 16, 2021 | Data
Are you optimizing your digital environment? This includes looking at things like social, email, website, texting, etc. And then asking, ‘How do they perform in a silo but also together? What’s the data that leads to the right creative to have on each one...
by Dunham | Jul 26, 2021 | Digital Services for Ministries
The rise of smart TVs and streaming services have created new opportunities for video advertising such as CTV, OTT, and Social ads. Let me unpack… Connected TV (CTV) advertising: Consists of any type of TV that can be connected to the Internet and stream...
by Dunham | Jul 20, 2020 | Social Media
Understanding how the Facebook algorithm works can be a bit complicated. From how ads are served to why they’re served to specific people, there’s a variety of different factors that goes into Facebook choosing the best ad to show to a person at any given...
