Social networks have become the fastest growing industry in the world. Nearly half of the earth’s population – more than 3.48 billion people – engage in some sort of social media.
Consequently, these platforms are now a major avenue for marketing, which means that brand perception on social platforms is critical for your organization. How people view your ministry, your church, and your organization online may determine whether or not they get involved.
That’s why you need to know these networks and who uses them. Take a look at these current stats and demographics for some of the key social media platforms so you can start developing a unique and effective brand presence for each one:
Roughly 1 in 5 of all webpage views in the U.S. occur on Facebook, with over 1.59 billion people engaging via the platform every day. On average, the “Like” and “Share” buttons are viewed across almost 10 million websites daily. Many of these users are younger than you may think: almost 30% of Facebook users fall between the ages of 25 and 34.
More than 500 million people log onto Instagram each day! With about 64% of users between the ages of 18 to 34, Instagram is incredibly popular among the younger generations. With the influx of Instagram influencers, you may be wondering why you need to have a profile as a business? Well, roughly 80% of users follow a business account and about 66% of visits to an Instagram business profiles are made by people who don’t actually follow that brand.
More than 500 million tweets – which is 5,800 tweets per second – hit Twitter every day, and that brings adults coming for news updates. About 71% of Twitter users visit the platform to read news, and according to a Pew research study, 12% of Americans go directly to Twitter for their news information as opposed to other platforms.
Pinterest provides enormous opportunities for marketing! About 250 million people visit Pinterest monthly, and approximately 83% are women aged 25 to 54. When it comes to building a brand, Pinterest drives about 33% more traffic than Facebook, vital to note if you’re trying to attract people to your website. Now when it comes to affinity, my favorite statistic is that Pinterest users are twice as likely to consider their time on the platform well spent compared to users of other social networks. This means not only will users come to your website, but they’ll find the value in the content you place there.
You should also note that Pinterest-based images dominate Google search results because Google’s algorithm picks up that content and displays it under the “images” results. Meaning, there’s a good chance that people who aren’t on Pinterest will also see the content you publish!
If you would like to know more about how you can use social networks to reach more people, check out Katherine’s Dunham Institute course, How to Grow Your Audience and Impact on Social Media.
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