You may have heard people say to strike while the iron’s hot, and with so many changes that have happened in digital advertising over the past year, that has never been truer. While audience targeting availability in Meta (Facebook) is increasingly limited and app tracking is reduced, there are still many ways to capitalize on digital advertising to support a healthy and growing donor file. Here are a few ways to consider:
- Target new audiences with written content, audio and video to grow awareness
- Grow organic reach and engagement of your social media accounts
- Grow your email or sms list with lead ads
- Acquire new donors while optimizing your ask
- Improve audience engagement by retargeting your email list
- Test creative assets before investing in a large spend offline or on-air
- Reactivate lapsed donors by keeping a fresh message in front of them
- Grow monthly giving by targeting donors most likely to convert
- Upgrade the giving level of monthly donors with personalized messaging
- Improve retention by retargeting existing donors
*Bonus: Maximize your existing donor or lead acquisition partnerships by creating a highly concentrated retargeting segment. Then, you can create a lookalike audience that allows the advertising platform to find more people who want to engage with your ministry just like them.
+ More Insights from Dunham+Company: “Facebook Removes Targeting Options“