Becoming a data-driven organization starts with developing a comprehensive strategy around the use of data and analytics to achieve a sustaining competitive advantage.
Dunham+Company will guide you on how to best manage your data assets to ensure healthy and secure data acquisition and transformation to drive business decisions.
In our three-step approach to data analytics, we will help you cleanse, visualize, and activate your data. We’ll reveal the story behind your fundraising and marketing efforts through comprehensive analysis of your data.
An analyst will review your existing technology assets and processes to determine where efficiencies can be found. This audit will result in a strong infrastructure for tracking and successful campaign measurement. This optimization process applies fundraising data management best practices while considering your internal requirements and business structure.
The Data Science team will build a suite of reports that reflect the health of your fundraising program. These reports help indicate how the fundraising program is performing compared to industry benchmarks, as well as assess the ongoing performance trends across mass, mid, and major giving.
A data analyst will help you transform the data collected from all known channels into actionable insights and tactics to increase acquisition, conversion, and retention of your donor file.