Research
Millennial Donors: They’re Not Who You Think They Are
The Millennial generation (those born between 1982 and 2000) has in many ways become the center of attention. And for good reason. In the U.S., according to U.S. census data from 2015, Millennials are now the largest generation, numbering over 83 million, compared to…
How to Ensure a High-Performing Facebook Name Acquisition Campaign
Facebook’s targeting tools make it a potential source for strategic name acquisition. But before you launch a campaign, you’ll want to take a look at what we’ve learned about how to ensure the highest performance of a Facebook name acquisition…
More Than Half of Americans Surveyed Support Keeping Charitable Tax Deduction
Fifty-Four Percent Oppose Changing it as Part of Tax Reform Most Americans oppose limiting, capping or eliminating the charitable tax deduction as part of any tax reform, according to a Dunham+Company study conducted by Wilson Perkins Allen Opinion Research….
New Study Shows Older Donors Now Just as Likely to Give to Charities Online as Younger Donors
Nearly 3 Out of 5 Donors Age 66 and Older Make Contributions via the Web Donors 66 and older are now just as likely to make their contributions to charity online as younger donors, according to a U.S. Dunham+Company/Campbell Rinker study. The percentage of donors 66…
Survey Shows Americans Want Charitable Deduction Protected and Not Fall Victim to Debt Negotiations
Only 1 in 5 Believe Cutting or Capping the Deduction Will Help Solve Debt Crisis With the House of Representatives set to hold hearings Thursday on the future of the charitable tax deduction, Americans say they strongly oppose capping or cutting the deduction to help…
Survey Shows Plurality of Americans Favor Retaining Charitable Deduction for Top Earners
Women, Hispanics Show Strong Support for Current System A plurality of Americans around the country oppose limiting or eliminating the charitable tax deduction for households earning more than $250,000 annually, according to a recent Dunham+Company/Wilson Perkins…
Study Shows One-Third of Donors Would Cut Giving if Deduction Didn’t Exist
At a time when both the Democratic and Republican presidential candidates say they are considering capping the charitable tax deduction, a national Dunham+Company/Campbell Rinker study conducted in the last month shows that the deduction is vital to giving in America….
Why Successful Branding Still Happens Offline
Face-to-Face Conversations About Brands Communicate Higher Credibility Than Online Conversations, Brand Expert Say Ed Keller and Brad Fay, writing at The Wall Street Journal’s Speakeasy blog: It has been said that online social media is “word of mouth on…
Three-Fourths of Americans Favor Charitable Tax Deduction
Survey Indicates Any Changes to System Would Face Strong Opposition With the release of the 2013 Federal budget, the Obama administration has once again called for the capping of the charitable tax deduction for high net-worth households, taking it out of step with…
New Study Shows Online Giving is Important to Donors 60+
In an online study of donors who had given by any method, conducted November 15-17, 2011, we discovered that online giving has become an important option for donors who are 60 years of age or older. The study found that while 61 percent of all donors surveyed had…
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