Research
What’s Really Happening with Donor Confidence in 2026?
The stock market is up. Unemployment is low. Inflation has cooled. So why are so many donors sitting on their wallets? If you’re leading a ministry or nonprofit right now, you’ve probably noticed something strange. Your donors say they’re doing…
New Research Reveals the Truth About Church Capital Campaigns
Download the Latest Research on How Churches are Navigating and Succeeding in Capital Campaigns. Whether you’re considering your first capital campaign or refining your next one, understanding what works—and why—can be a game changer. That’s why…
2025 Donor Confidence Research
Grow Your Impact in 2025. Download the Latest Donor Confidence Report and Discover Key Insights to Strengthen Your Fundraising Strategy! The latest Donor Confidence Report reveals an encouraging outlook for charitable giving as we move into 2025. Despite ongoing…
Unlock the Latest Insights on Donor Behavior Amidst Economic Uncertainty!
Discover how the nation’s families are navigating their financial stability and charitable giving in these challenging times. from the cautious optimism pervading households to the stark generational divides in philanthropy, our study sheds light on the evolving…
Donor Confidence Continues to Decline as Economy Takes Toll
Your donors are feeling cynical. Here’s why… According to this latest donor confidence study, U.S. donors indicate they are pulling back on giving even more than last year, primarily because of the toll the economy has taken on their personal financial…
Post-COVID Church Attendance and Giving
Church Giving: Here’s what we know… Despite the pandemic, U.S. donors have been more consistent attenders than the overall church-going population. This free, in-depth study is designed to help you better understand how your current and prospective church…
Donor Confidence Falters in Light of Economy and Inflation
What is the Psyche of American Donors Today? Things have shifted since our research release last year on donor confidence amidst the global pandemic. In the latest Donor Confidence survey commissioned in April 2022, donors express more caution in their giving today…
7 Core Principles of Effective User Experience (UX)
What Makes Great UX? It’s getting noisy out there in the nonprofit marketplace. Which means your user experience (UX) is more important than ever. Your UX is how people perceive and experience your brand – not only on your website but across all…
Donor Confidence Rebounds in the Face of Ongoing Pandemic
What are Donors Thinking as We Head into Quarter 4? This free in-depth study is designed to help you better understand the psyche of donors amidst the ongoing pandemic. With the most up-to-date data that speaks to their household finances, commitment to giving, and…
Christian Teaching/Talk Radio Listeners + Donors
What Do We Know About Christian Teaching/Talk Radio Listeners? For years we’ve wondered about listeners to Christian radio who have a favorite station (known as P1s) and why they do and don’t support that station. So, we decided to find out who they are…
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