Research
Top 5 Ways to Cut Through the Noise During Year-End
Design plays a pivotal role. In an era where inboxes are crowded and attention spans are short, optimizing the design of your year-end communications is essential to ensuring your ministry’s message is seen and engaged with. While there is always a time and…
Stay Visible, Stand Out: Making Your Mark on GivingTuesday
With GivingTuesday quickly approaching, it’s more important than ever for organizations to thoughtfully consider their participation in this global day of generosity. The day has become increasingly crowded, with more nonprofits vying for attention and…
2024 Digital Advertising Trends: OTT Growth and Social Media Shifts
The digital advertising landscape has seen significant shifts in 2024, with some platforms surging ahead and others facing a decline. Over-the-top (OTT) advertising has experienced remarkable growth, capturing billions of dollars in ad spend as brands look for new…
The Shifting Landscape of Generosity
In 2010, Dunham+Company was honored to join the Giving Institute where I’ve had the privilege of serving on the board of the Giving USA Foundation—publisher of the annual Giving USA report. And from 2018-2020 I was honored to serve as Chair of the…
Apple’s Upcoming iOS Update: A New Challenge for Marketers
Once again, Apple is shaking things up with their latest iOS update, set to roll out this fall, and it will likely have a significant impact on email marketing. In an already competitive landscape where grabbing the attention of your audience across devices and…
Think Big, Pitts! Think big!
I hear it in my ears and sense it in my spirit like it was yesterday. Those are the words of one of my mentors, years ago. They are simple words, offered by someone who could see me minimizing myself and God’s vision and mission for my life. But those words…
Will the Upcoming Presidential Election Impact Giving?
In each presidential election cycle, fundraisers and heads of nonprofits get concerned about the potential impact the election will have on the support of their organization. They wonder, “Will donors decrease their giving to my organization because of their…
Marketing Your Church Amidst Back-to-School Chaos
The back-to-school season ushers in a sense of renewed structure and routine for many families. For churches, this transitional period offers a unique opportunity to re-engage with their congregations and welcome back members as they get back into routine and ready…
Breaking Through in the “TikTokification” of Social Media
When it comes to social media, the only thing we can count on is that the target will continue to move. With 62.3% of the world now on social media and the average user spending more than two hours per day on these platforms, they can’t be ignored. Social media…
Top Ten Things to Look Out For in 2024
This world seems to be ‘innovating’ faster than ever. Keeping up with new technologies and riding the waves of current trends can often feel, well, more than a little overwhelming. And when it comes to leadership, there are always ways to grow and be…
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