Research Whitepaper: 3 Keys to Successfully Engage Millennial Donors Millennial Donors: They’re Not Who You Think They Are How to Ensure a High-performing Facebook Name Acquisition Campaign More than half of Americans surveyed support keeping charitable tax deduction New study shows older donors now just as likely to give to charities online as younger donors Survey shows Americans want charitable deduction protected and not fall victim to debt negotiations Survey shows plurality of Americans favor retaining charitable deduction for top earners Study shows one-third of donors would cut giving if deduction didn’t exist Why successful branding still happens offline Three-fourths of Americans favor charitable tax deduction New Study Shows Online Giving is Important to Donors 60+ Political Contributions Have Little Impact on Charitable Giving 1 2