The Social Media Guide

by Nils Smith

Just about everyone, regardless of age or background, has made the migration to social media — and your organization must meet them there. But what’s the difference between simply existing on these social platforms and actually growing your online community?

It’s a proven fact that utilizing social media in an effective manner can greatly affect the success of achieving your organization s goals, but with the reality that accessible resources for social marketing efforts can be very limited, it s important you make the most of it.

In this Social Media Guide, Dunham+Company’s Chief Strategist of Social Media + Innovation, Nils Smith, outlines practical tips and tried-and-true strategies to optimize your social media presence, including:

• Top Social Media Mistakes
• Social Network Differentiation & Lingo
• The Future of Social Media
• …and much more!

This easy-to-digest handbook includes real-life examples and stories of organizational impact through simple practices that you can do right away. The whole world is communicating instantly over screens, make sure your voice stands out.