The Metaverse: Is It Time to Engage?

Recently, Nils Smith joined Trent on the Cause+Effect podcast to unpack all things Metaverse. We hope this insight will equip and prepare you for this new virtual world and what it might mean for your organization.

The evolution of the internet strikes again!

Since the launch of the Metaverse, a network of 3D virtual worlds focused on social connections, ministries across the globe have begun to explore how to best leverage this innovative tool to share the gospel and make more impact.

And although we’re not jumping in with both feet just yet, it’s important for those in the ministry space to be aware of what’s coming and at the very least, have the conversation.

So let’s address some questions you may be asking… 

What actually is the Metaverse?

The Metaverse is a virtual reality avatar-based experience similar to current video games like Fortnite. In the Metaverse, you’re dropped into a life-like virtual world that you navigate as if you are physically there. You wear a virtual reality headset and interact with others in a three dimensional space. 

How does it work?

Take Zoom for example. When you are on a zoom call, you’re using video conferencing to connect with someone virtually. You’re limited to what a webcam and microphone can do, but it’s an experience we never thought was possible in the past.

If you took that experience and moved into the Metaverse, you would enter a virtual room and create an avatar, somewhat like your own personal cartoon character. You would then put on your virtual reality headset, which would mimic your physical movements as you interact with other avatars. You might have a virtual whiteboard where you brainstorm, or a virtual game of chess in front of you. 

Is this for a small niche of people, or will it soon explode like the internet?

Time will tell, but there is likely to be a mass adoption to the Metaverse.

It’s possible that in the near future we’ll be watching sports and attending worship services, online small groups, and meetings in these virtual spaces.

People are now spending money on virtual land and in the next decade or so, it’s going to become more and more normalized. Among those who have bought land in the Metaverse are Nike, Snoop Dogg, various museums, and certain clothing lines.

It’s a major enhancement of the digital world, and we can’t afford to ignore it.

What do I need to do now?

If you don’t own a VR headset, now is a good time to get one. Start paying attention to what is unfolding but don’t invest in buying land just yet.

When it comes to innovation, there are times when it’s wise to be the first out of the gates and others times when it’s better to simply watch, wait, and pay attention. For most ministries, we are still in the watch-and-wait stage.

A few churches, including Life.Church and, have entered this space recently and it’s fascinating to watch.

VR church has built a digital building that looks very similar to their physical building. During a recent message about the Jordan River, they created a virtual river in the middle of their digital church building.

Because in VR church, you get to have a river run through your building!

It’s likely that there will soon be clear opportunities and efficient ways for you to invest in the Metaverse experience. Keep an open mind and as always, stay flexible.

There’s sure to be more to come on this… so stay tuned!

For more insight on this new virtual adventure and how it relates to your ministry, listen to the Cause+Effect podcast episode, Welcome to the Metaverse!

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