July 24, 2012
“We often discuss with clients how direct mail is spoken language, not written language,” says Rick Dunham, President+CEO of Dunham+Company. “In this post, direct mail expert Tom Ahern, in his usual irreverent and blunt style, gives us a good reminder of how direct mail is so different and why.”
July 17, 2012
The overall increase in online giving is largely attributable to a jump from 44 percent in 2010 to 58 percent in 2012 among the Baby Boomer generation (people born from 1946 through 1964). In other words, the survey indicates that the raw number of Boomers giving online has increased by almost one-third in the last two years.
July 13, 2012
Charities can go a long way to make their website more reader-friendly so potential donors can scan a page and quickly pick up whatever information they need. For example, instead of using a lot of words, websites should contain strong visual cues to guide donors.
July 5, 2012
In some cases, there are historic delays costing organizations thousands of dollars and, in other situations, mail does not get delivered at all. Once again, multi-channel communication remains vital if organizations are to maximize revenue.
June 29, 2012
Making up ground lost in Great Recession may take a decade, study finds…
June 19, 2012
Today, Giving USA has released its 57th annual report on giving in America, and while there are signs of a slow recovery in charitable giving, not so for giving to religion. In 2011, overall giving increased 4.0 percent (0.9 percent, adjusted for inflation), but giving to religion fell 1.7 percent (4.7 percent, adjusted for inflation).
Total charitable contributions from American individuals, bequests, corporations and foundations were an estimated $298.42 billion in 2011, up from a revised estimate of $286.91 billion for 2010, Giving USA Foundation and its research partner, the Center on Philanthropy at Indiana University, announced today.
Fifty-three percent of U.S. charities surveyed say contributions rose in 2011 compared to 2010, study finds
June 13, 2012
“Organizations we work with often ask how they are doing compared to others,” says Rick Dunham, President+CEO of Dunham+Company. “In the most recent survey by the Nonprofit Research Collaborative you will find valuable data on how organizations fared in 2011 and what many expect to experience in 2012.”
May 24, 2012
“It has been said that online social media is “word of mouth on steroids.” Key to that argument is a belief that online conversations will spread to hundreds or thousands of people (and maybe more) with the click of a mouse. But while that is theoretically possible, it is not the way online sharing usually works.”