October 8, 2015
Videos in marketing emails make a big difference. How big? According to a 2015 study by HighQ and Hubspot, just using the word ‘video’ in an email subject line increases open rates by 19%, while increasing click rates by 65% and reducing unsubscribes by 26%. For nonprofits, deployment of relevant, engaging video can mean the […]
October 2, 2015
Multichannel strategies are not just about multiple communication channels. We recently looked at one client’s multiple giving channels in addition to donor communications. And what we found about text giving in particular showed us why it makes sense for organizations to be serious about multichannel strategies.
September 24, 2015
A study by the Indiana University Center on Philanthropy found that donors give 24% of their gifts between Thanksgiving and December 31. The stakes are higher, and the rewards greater, for those who make the most of the end-of-year fundraising window.
With that in mind, it’s important to reinforce an axiom that’s made a huge difference for our clients: A multichannel strategy is essential in maximizing your year-end fundraising efforts. While this may seem like a common-sense approach, too often we see organizations struggle to actually execute it.
August 28, 2015
Facebook’s targeting tools make it a potential source for strategic name acquisition. But before you launch a campaign, you’ll want to take a look at what we’ve learned about how to ensure the highest performance of a Facebook name acquisition campaign.
Advertising on Facebook is easy to set up and often very economical, depending on the depth of your targeting. Here are six tips and tricks that will help ensure your campaign is built for success:
April 28, 2015
Only 42 percent of U.S churches provide an opportunity for online giving by members of their congregations, according to a recent Dunham+Company/Campbell Rinker study.
April 13, 2015
Fifty-four percent oppose changing it as part of tax reform Most Americans oppose limiting, capping or eliminating the charitable tax deduction as part of any tax reform, according to a Dunham+Company study conducted by Wilson Perkins Allen Opinion Research. Fifty-four percent of Americans said they opposed changing the deduction while only 35 percent favored changes […]
January 28, 2015
Although a significant percentage of Americans said their personal financial situation has improved, a majority said they do not intend to increase their support of charitable organizations this year, according to the 2014 Dunham+Company/Wilson Perkins Allen State of Philanthropy Study.
December 1, 2014
INTRODUCTION TO THE STUDY Online giving is an increasingly important channel for charitable giving. The question is whether charities in Australia are inhibiting or facilitating this movement to online giving. In this study, we scored 105 charity organisations (mirroring the makeup of the same US-based study of 151 charities including 100 that are in the […]
August 25, 2014
Cross-posted from Rick Dunham’s blog By Rick Dunham Over the past few years the debate over charity rating systems has intensified. The book, Uncharitable, written by Dan Pallotta in 2008, pushed the issue to the surface as he argued that the restraints put on nonprofits damaged their potential to fulfill their missions. Then there was […]