What is the psyche of American donors today?
Things have shifted since our research release last year on donor confidence amidst the global pandemic. In the latest Donor Confidence survey commissioned in April 2022, donors express more caution in their giving today than a year ago. And they express a significant degree of pessimism about their giving in the future.
It is clear that the economy and inflation are having a greater impact than last year. There is also a deep-seated pessimism about the shape of the economy and the length it will take to recover, which could further dampen giving.
“Clearly inflation, at a 40-year high, is impacting giving” said Rick Dunham, Founder+Chair of Dunham+Company. This study will unpack:
- Donors’ intent to give
- How inflation and the stock market impact giving
- Donors’ view on the economy and the direction of the country
- and much more…
Get the latest insight and download your free digital copy of the full study today!