May 23, 2017
Introduction The Millennial generation (those born between 1982 and 2000) has in many ways become the center of attention. And for good reason. In the U.S., according to U.S. census data from 2015, Millennials are now the largest generation, numbering over 83 million, compared to 75 million Baby Boomers. Research is showing that Millennials are […]
April 27, 2017
Yesterday, the White House released its proposed tax reform, indicating that one goal would be to protect the charitable tax deduction. However, what is being proposed could negatively impact charitable giving. First, the proposal to double the standard deduction will mean that millions of Americans will no longer itemize their deductions, which will directly impact […]
March 9, 2017
Over the past seven years, Dunham+Company has surveyed donors to understand their interest and involvement in giving online, and this is the first time they have isolated the “Silent” generation to see how they engage with online giving.
March 23, 2016
The use of a mobile device by donors to donate to a charity’s website has jumped by 80 percent since 2013, according to a donor survey commissioned by Dunham+Company and conducted by Campbell Rinker.
February 25, 2016
Political giving in this presidential election year won’t dampen support for charities, according to the latest survey commissioned by Dunham+Company and conducted by Campbell Rinker.
January 14, 2016
Donors 40-59 years old are now the most likely to give online, countering the conventional wisdom that younger donors are more likely to give online, according to the latest survey commissioned by Dunham+Company and conducted by Campbell Rinker.
November 16, 2015
Effective engagement with constituents and donors via social media is still a new thing. The majority of thinking and best practices are focused on print and mail. For example, if you search “the power of thanking a donor,” you will find a lot of information about thank-you letters and won’t see a single mention of digital technology until page seven on your Google search. It’s time to start making the best use of the social technology you have available, and connect with your donors every chance you get!
November 2, 2015
More organizations than ever are participating in #GivingTuesday — the annual, global day dedicated to giving back. And many are finding it a fun and increasingly fruitful vehicle for late-year donations. Capitalizing on the social media-driven awareness and growing cultural/donor familiarity, #GivingTuesday has seen significant growth year over year and has now evolved into the official kickoff to the end-of-year giving season.
So, should your organization invest more of your efforts in #GivingTuesday this December 1?
October 22, 2015
Most U.S. nonprofits fail to maximize the use of social media to build relationships with their donors and other constituents, according to the Nonprofit Social Media Scorecard, a national study by Dunham+Company and Marketing Support Network.
October 8, 2015
Videos in marketing emails make a big difference. How big? According to a 2015 study by HighQ and Hubspot, just using the word ‘video’ in an email subject line increases open rates by 19%, while increasing click rates by 65% and reducing unsubscribes by 26%. For nonprofits, deployment of relevant, engaging video can mean the […]