March 23, 2016
The use of a mobile device by donors to donate to a charity’s website has jumped by 80 percent since 2013, according to a donor survey commissioned by Dunham+Company and conducted by Campbell Rinker.
February 25, 2016
Political giving in this presidential election year won’t dampen support for charities, according to the latest survey commissioned by Dunham+Company and conducted by Campbell Rinker.
January 14, 2016
Donors 40-59 years old are now the most likely to give online, countering the conventional wisdom that younger donors are more likely to give online, according to the latest survey commissioned by Dunham+Company and conducted by Campbell Rinker.
November 16, 2015
Effective engagement with constituents and donors via social media is still a new thing. The majority of thinking and best practices are focused on print and mail. For example, if you search “the power of thanking a donor,” you will find a lot of information about thank-you letters and won’t see a single mention of digital technology until page seven on your Google search. It’s time to start making the best use of the social technology you have available, and connect with your donors every chance you get!
November 2, 2015
More organizations than ever are participating in #GivingTuesday — the annual, global day dedicated to giving back. And many are finding it a fun and increasingly fruitful vehicle for late-year donations. Capitalizing on the social media-driven awareness and growing cultural/donor familiarity, #GivingTuesday has seen significant growth year over year and has now evolved into the official kickoff to the end-of-year giving season.
So, should your organization invest more of your efforts in #GivingTuesday this December 1?
October 22, 2015
Most U.S. nonprofits fail to maximize the use of social media to build relationships with their donors and other constituents, according to the Nonprofit Social Media Scorecard, a national study by Dunham+Company and Marketing Support Network.
October 8, 2015
Videos in marketing emails make a big difference. How big? According to a 2015 study by HighQ and Hubspot, just using the word ‘video’ in an email subject line increases open rates by 19%, while increasing click rates by 65% and reducing unsubscribes by 26%. For nonprofits, deployment of relevant, engaging video can mean the […]
October 2, 2015
Multichannel strategies are not just about multiple communication channels. We recently looked at one client’s multiple giving channels in addition to donor communications. And what we found about text giving in particular showed us why it makes sense for organizations to be serious about multichannel strategies.
September 24, 2015
A study by the Indiana University Center on Philanthropy found that donors give 24% of their gifts between Thanksgiving and December 31. The stakes are higher, and the rewards greater, for those who make the most of the end-of-year fundraising window.
With that in mind, it’s important to reinforce an axiom that’s made a huge difference for our clients: A multichannel strategy is essential in maximizing your year-end fundraising efforts. While this may seem like a common-sense approach, too often we see organizations struggle to actually execute it.
August 28, 2015
Facebook’s targeting tools make it a potential source for strategic name acquisition. But before you launch a campaign, you’ll want to take a look at what we’ve learned about how to ensure the highest performance of a Facebook name acquisition campaign.
Advertising on Facebook is easy to set up and often very economical, depending on the depth of your targeting. Here are six tips and tricks that will help ensure your campaign is built for success: