February 21, 2017
There are many reasons why Facebook Live is hot, but I believe it’s the authenticity that generally comes out through this function that best captures the attention of Facebook users. Here are five ideas that I hope might stir your ministry to begin maximizing Facebook Live:
February 8, 2017
What’s commonly misunderstood is that a brand strategy has nothing to do with your brand’s name, product, or logo (in fact, your logo should respond to your brand strategy). Instead, it has everything to do with building the whole person of “YOU” – not parts of – on a singular point of difference that you alone own.
January 19, 2017
In today’s unrelenting world, we can all relate to the distinction between existing and truly living. And it equally applies to your brand. Whether you’re defined as a ministry or an organization, in an increasingly cluttered market, we all have one thing in common: None of us can afford to exist as a me-too brand.
January 6, 2017
The things that seem so big on the ground take on a different size and proportion in the air. What is dark under cloud cover is bright and sunny above, with sunrises and sunsets that can literally take your breath away. And what seems to be moving slowly is actually travelling at nearly the speed of sound.
Over the years I’ve come to appreciate that such a view contains a powerful truth:
December 9, 2016
In our wired world where so much of our communication via email, text or through social media, I fear we have lost the art of effective communication. And by effective communication I mean not just sending a well-worded message, but achieving the result of the intended communication with the person at the other end of that communication.
November 2, 2016
I can’t count the number of times that I have seen a great strategy railroaded by a seemingly innocuous criticism – “it’s too formulaic.”
June 8, 2016
I’ve been thinking a lot lately about the obsession many organizations and leaders have with ROI, as I think there is another measurement that is actually more important. This is not to dismiss the importance of ROI in any way, but rather to say we need to broaden our thinking.
April 28, 2016
Last week I was asked to participate on a panel discussion regarding the future of fundraising in America. While there are a number of dynamics at play, I think the following are the three areas every fundraiser should keep an eye on.