The Millennial generation (those born between 1982 and 2000) has in many ways become the center of attention. And for good reason. In the U.S., according to U.S. census data from 2015, Millennials are now the largest generation, numbering over 83 million, compared to 75 million Baby Boomers. Research is showing that Millennials are more […]
Yesterday, the White House released its proposed tax reform, indicating that one goal would be to protect the charitable tax deduction. However, what is being proposed could negatively impact charitable giving. First, the proposal to double the standard deduction will mean that millions of Americans will no longer itemize their deductions, which will directly impact […]
Effective engagement with constituents and donors via social media is still a new thing. The majority of thinking and best practices are focused on print and mail. For example, if you search “the power of thanking a donor,” you will find a lot of information about thank-you letters and won’t see a single mention of digital technology until page seven on your Google search. It’s time to start making the best use of the social technology you have available, and connect with your donors every chance you get!
More organizations than ever are participating in #GivingTuesday — the annual, global day dedicated to giving back. And many are finding it a fun and increasingly fruitful vehicle for late-year donations. Capitalizing on the social media-driven awareness and growing cultural/donor familiarity, #GivingTuesday has seen significant growth year over year and has now evolved into the official kickoff to the end-of-year giving season.
So, should your organization invest more of your efforts in #GivingTuesday this December 1?
Videos in marketing emails make a big difference. How big? According to a 2015 study by HighQ and Hubspot, just using the word ‘video’ in an email subject line increases open rates by 19%, while increasing click rates by 65% and reducing unsubscribes by 26%. For nonprofits, deployment of relevant, engaging video can mean the […]
Multichannel strategies are not just about multiple communication channels. We recently looked at one client’s multiple giving channels in addition to donor communications. And what we found about text giving in particular showed us why it makes sense for organizations to be serious about multichannel strategies.
A study by the Indiana University Center on Philanthropy found that donors give 24% of their gifts between Thanksgiving and December 31. The stakes are higher, and the rewards greater, for those who make the most of the end-of-year fundraising window.
With that in mind, it’s important to reinforce an axiom that’s made a huge difference for our clients: A multichannel strategy is essential in maximizing your year-end fundraising efforts. While this may seem like a common-sense approach, too often we see organizations struggle to actually execute it.