by Dunham | Feb 4, 2021 | Brand Strategy
I had the privilege of speaking with a longtime friend, Michael Tomlinson, or as most call him, “MT.” Michael is the President and CEO of Brewer Direct, a fundraising agency that offers counsel to Christian ministries around the world. I met MT through a...
by Dunham | Jul 29, 2020 | Brand Strategy
Brand strategy. It’s a term we’re increasingly hearing as today’s market is demanding (more than ever) what we call “cut through branding.” Regardless of the market, enduring brands today recognize that their success has little to do with...
by Dunham | Apr 19, 2017 | Brand Strategy
The power of brand strategy captures what enduring brands have long recognized: success isn’t built on the functional components of a brand, but the power of your brand story. An effective brand story creates an empowering vision in the hearts and minds of your...
by Dunham | Mar 23, 2017 | Brand Strategy
No two people are the same. So that means that while your brand may occupy the same category as others, as a brand “person,” that’s where the similarities stop. You have one stand-alone truth that will clearly differentiate you from...
by Dunham | Mar 7, 2017 | Brand Strategy
Each of us is a relational being with innate desires to build relationships. And that includes your prospective target audience who is looking to engage with you as a “person.” They just don’t know it yet. Whether conscious of it or not, people...
by Dunham | Feb 8, 2017 | Brand Strategy
What’s commonly misunderstood is that a brand strategy has nothing to do with your brand’s name, product, or logo (in fact, your logo should respond to your brand strategy). Instead, it has everything to do with building the whole person of...
