What the U.S. presidential election means for fundraising
With the reelection of President Obama, you are probably wondering what the prospects are for fundraising as we look ahead. Here are some important factors to keep in mind as we move into the crucial year-end giving season and into the coming new year.
Based on our national study earlier this year, donors said they would pull back on giving with an Obama win based on concerns over Obamacare remaining in place, the growth of the national deficit, and rising gas prices. In addition, charitable giving will be affected if the president is able to push forward a tax increase on top earners along with a cap on charitable deductions, a move which, it is estimated, will drive charitable giving down by $5 billion.
One of the early indicators of the challenges we may be facing is the major decline in the stock market today, as the performance of the stock market is a leading indicator of charitable giving in America, according to The Center on Philanthropy at Indiana University.
In the coming months Dunham+Company will be releasing additional studies to provide you insights and guidance that will inform your fundraising strategies, including our annual New Year’s Philanthropy Survey which will be released in late January. You can get our eUpdates here.
In the meantime, stay the course and keep your donors engaged and focused on the importance of their support to see lives transformed through your organization.