Download Your Copy of the Online Fundraising Scorecard:
The Online Fundraising Scorecard is an in-depth look at what charities are doing when it comes to online fundraising. Our researchers analyzed the fundraising habits and donor experience of 151 national charities, 100 of which are on the Chronicle of Philanthropy’s Philanthropy 400 list, and documented the results.
The findings shine light on the gap between known best practices around online fundraising and what is actually occurring. The highest scoring organizations in the study average 166% more income online than the typical organization in the study.
Full of charts and infographics, this 48-page study, reviews the four key areas of an online donation process: Email Registration, Email Communication, Online Donation Experience, and Gift Acknowledgement, and provides guidance on what the top organizations are doing.
The report contains statistics such as:
- The average number of days between signing up for email and being sent an e-appeal
- How many organizations send mobile optimized emails
- The number of steps a donor is required to complete to make a gift online.
- The percent of organizations with mobile optimized donation pages
Steve MacLaughlin, Director of the Idea Lab at Blackbaud, had this to say about the report:
“Dunham+Company and Next After have put together a breakthrough report that anyone serious about online fundraising must read. This study one of the most extensive and detailed analyses of online practices used by nonprofits.”
The report is a free download and available for distribution.